Like most other countries, Japan, including Wayfarer Hotel Group was hit hard by Covid-19. However, the property was able to manage the crisis and impress the industry with a drastic increase of their market share. How? In the following hotel case study, Frederic Turpin, Revenue & Marketing manager, shares his insights about it!
Due to Wayfarer’s innovative tech stack, which includes the Atomize Revenue Management System, Wayfarer is already making the most out of the recovering demand. During the first months of market recovery it has already outperformed their market by 15 %.
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